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Business Plan - Final Project

Part 1:   A.  Market Analysis 1.  Describe your market and any trends. 2.  Who is your target market?  Who are your potential customers? 3.  What are your customer needs? B.  Competitive Analysis 1.  Describe the industry and any trends? 2.  Who are you direct and/or indirect competitors? 3.  What are you competitors strengths and weaknesses? Part 2: C.  Goals and Strategies 1.  How will your products/services be different than your competitors? 2.  What are you businesses strengths and weaknesses? 3.  Why is this a good business opportunity?   4.  What are the threats of starting this business? D.  Marketing and Sales 1.  How will you communicate with potential customers?   2.  Who will sell the product/service and how? Part 3:   E:   Products and Services 1.  Describe your product and service 2.  What are the features/benefits of the product/...

TV Commercial

Use a video recording software to record your commercial. Add in background music, edits, and provide full information of the business/product/services you are advertising. Try to create a TV commercial that grabs and maintains the audiences’ attention. On the side, write why you chose the object or business you are promoting and the process you used to create your commercial.  Don't forget the 4P's of marketing.   If you're not comfortable with recording yourself, type out the transcript for the commercial.  This is done all the time and people not only record commercials but other people write them as well.    Take your time, you'll have until the break to work on this. 5 Tips for Creating an Effective TV Commercial Represent Your Brand Clearly. Using both verbal and visual cues, your brand's name, logo and perhaps even the product itself should be conveyed throughout the commercial. Create a Storyline. Develop a Signature Character or Theme. Keep it Simp...

Radio Commercial

When you are driving in the car and a radio commercial comes on you might start to tune the radio out. But, if you were the person selling what the commercial was offering would you want people tuning it out or listening intently? Well, I would want people paying attention to my commercial! So, for this audio assignment pick a product or business you would like to promote and sell! Use a audio recording software such as soundcloud or audacity to record your commercial. Add in background music, edits, and provide full information of the business/product/services you are advertising. Try to create a radio commercial that grabs and maintains the audiences’ attention. On the side, write why you chose the object or business you are promoting and the process you used to create your commercial.  Don't forget the 4P's of marketing.   If you're not comfortable with recording yourself, type out the transcript for the commercial or you can use an AI voice.  This is done all the...

Chapter 11 Current Event and Hand-in

Chapter 11 Quiz - pick up handout. Chapter 11: Current Event  - Last One (Hand in via DropBox ) Topic: Marketing Plan All students will complete one Current Event assignment per chapter to be handed in on at the end of the course. The purpose of this assignment is to have a better understanding of what is happening in the world around you.  Current Event assignment topics will change for every chapter.  They must be turned in on time and done correctly to receive full credit. Current Events turned in late, without a valid excuse, will receive a zero, as a grade. Your Current Event must be typed. Do not turn in the article used for your assignment, please document it in your response. Below is the proper format to be used each week. Remember to use the heading below and that each section must be numbered, labeled, and complete. Name  (first/last) Chapter Title:   (i.e. Chapter 1:  New Entrepreneurs)  Title –  (Title of the article) Publication –...

Marketing Mix Activity

Marketing Mix Activity When done h and it in via  Dropbox

The Marketing Plan

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  Tech Lab: The Marketing Plan       Objective: Create a rough draft for a marketing plan. Situation Entrepreneurs must create a marketing plan in order to plan for their new business. A marketing plan involves 4 essential strategies (product, price, place and promotion). Create a brief outline for a new business you may be interested in starting in the future. Use a new Microsoft Word document to create your plan.   I. PRODUCT STRATEGY II. PRICE STRATEGY III. PROMOTION STRATEGY 1V. PLACE STRATEGY When done h and it in via  Dropbox

Chapter 11: Marketing Plan

Chapter 11 PowerPoint:  Marketing Plan Chapter 11 Note Guide   (download and save to your folder)