Business Plan - Final Project

Part 1:  

A.  Market Analysis
1.  Describe your market and any trends.
2.  Who is your target market?  Who are your potential customers?
3.  What are your customer needs?

B.  Competitive Analysis
1.  Describe the industry and any trends?
2.  Who are you direct and/or indirect competitors?
3.  What are you competitors strengths and weaknesses?

Part 2:

C.  Goals and Strategies
1.  How will your products/services be different than your competitors?
2.  What are you businesses strengths and weaknesses?
3.  Why is this a good business opportunity?  
4.  What are the threats of starting this business?

D.  Marketing and Sales
1.  How will you communicate with potential customers?  
2.  Who will sell the product/service and how?

Part 3:  

E:   Products and Services
1.  Describe your product and service
2.  What are the features/benefits of the product/service
3.  How would you like to grow your business in the future?  What product/service would you look to add (growth)?
4.  How are your products/service delivered to the customer?
5.  What is your customer service plan?

F:  Organization
1.  Who are your owners?
2.  What different departments will you have and who will manage them?  
3.  What are you employee incentives?
4.  Where is your company located?  

Part 4:   

G:  Funding Requests
1.  How much money will you need to get started?
2.  What future funding do you expect over the next 5 years?
3.  How will you pay your debt if your business fails?

H:  Financial Analysis
1. Describe how you will spend your money?
2.  How will you stay financially organized?  

Part 5:  

Executive Summary:  This is a summary of the entire business plan, in a short, bullet-like format

The Executive Summary includes:
  • Your company's mission statement, vision statement and values
  • The date the business was started
  • Name of the founders and their roles in the company
  • Number of employees
  • Location of the company and description of the facilities and equipment
  • Products and services
  • Summary of company's growth and any special highlights or accomplishments
  • Banking relationship and information about the current investors
  • Future plans for the company.  
Business Slogan
1.  Using only 140 characters, write a slogan that represents your business.  The best slogans are mini-vision statements.  When carefully crafted, they can effectively convey a company's key characteristics to a variety of audiences, from investors to customers to suppliers and job applicants (basically any stakeholder in the company).  A brief, catchy slogan can be placed in advertisements, workplace posters and business cards.

Graphic/Logo
2.  If you can come up with a graphics/logo, that will be an extension seeing as we didn't have time to complete this section of the course.    

Good luck, take your time and enjoy.  Ensure you're doing your research on items you're not sure on.  You can work in pairs on this assignment.

Congrats, you have just written up a Business Plan!!!

When done, hand-in via Dropbox













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