Market Research Exercise

Below is an example of a Marketing Research questionnaire developed by Chipotle.  Come up with your own marketing research questionnaire based on this model.  

  • Ensure that you have both quotative and qualitative questions. Please ensure you have at least 10 question.
  • Use Survey Monkey or Involve.me or MS Word to create your questionnaire.  Send me the link at scott_alexander@sd33.bc.ca if you use an online version or Dropbox  if you use Word.

1. How often do you eat at Chipotle?

___This was my first time

___2-3 times per week

___1 time per week

___Every other week

___Once a month

___Other

2. In the food item you ate today, what was the main ingredient?

___Chicken

___Steak

___Barbacoa (shredded beef)

___Carnitas (shredded pork)

___Beans

3. Does Chipotle’s Food with Integrity campaign influence your decision to eat and enjoy their products?

*Note: Chipotle’s Food with Integrity is their commitment to finding the “very best ingredients (local and organic when practical), raised with respect for the animals (without the use of antibiotics or added hormones), the environment, and the farmers (supporting family farmers).”

___Yes

___No

*4. Please explain your answer to #3.

5. What three adjectives would you use to describe the quality of Chipotle food?

Adjective 1_________

Adjective 2_________

Adjective 3_________


Comments

Post a Comment

Popular posts from this blog

Dragon's Den Day

Image
Dragon's Den Episode Analysis Use the same group of questions for each pitch, on each episode.  Again, you're going to archives these and hand them in at the end of the course. What is being pitched? What was your favorite part of the presenter’s pitch? What could he/she have done to better their performance on Dragons' Den? What were some of the strengths and weaknesses of the business? What offers did the “dragons” make? Was there any negotiating? Was a deal made? What did the “dragons” think of the pitch/product? Do you agree or disagree with them? If you were a “dragons” would you have made an offer? Why or why not?   When you're done work on any outstanding assignment,   Coding  or play  Online Monopoly Term 1 Episode 1 - September 5th Episode 2  - September 12th  Episode 3   -September 26th Episode 4 - October 14th Episode 5 - October 31st Term 2 Episode 1 - November 14th Episode 2 - November 21st  
Read more

Career Explorer

Image
Tech Lab: Career Explorer Objective: Today you will take the Career Explorer test by Sokanu. The test will match your skills and personal qualities to careers.     “The World's Most Powerful Career Test.”  CareerExplorer ,  www.careerexplorer.com/career-test/. Whether you are pursuing education, in the early career stages of your career, pivoting to a new path, or just looking for answers, we are here to help you discover where you will find happiness in the world of work. The “Career Explorer” is very good at predicting the right career matches for you. During the test, they ask you for your general interest in a handful of randomly selected characteristics of yourself, careers, as well as how satisfied you were in any previous careers. Their models use this information to get a baseline understanding of who you are and what you are interested in, but it is also anonymously combined with all the data they have from other users on their interests, as well a...
Read more

Current Event: Chapter 1

Chapter #1 Quiz Chapter 1: Current Event                  Topic: New Entrepreneurs All students will complete one Current Event assignment per chapter to be handed in on at the end of the course. The purpose of this assignment is to have a better understanding of what is happening in the world around you. Current Event assignment topics will change for every chapter. They must be turned in on time and done correctly to receive full credit. Current Events turned in late, without a valid excuse, will receive a zero, as a grade. Your Current Event must be typed. Do not turn in the article used for your assignment, please document it in your response. Below is the proper format to be used each week. Remember to use the heading below and that each section must be numbered, labeled, and complete. Name (first/last) Chapter Title:   (i.e. Chapter 1:  New Entrepreneurs)  Title – (Title of the article) Publication – (Name...
Read more