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Showing posts from October, 2025

Tech Lab: Demographics PowerPoint

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Objective: Utilize secondary data to understand a market. As you consider opportunities in starting a new business, you might want to research the neighborhood. There are plenty of resources you can use to analyze the demographics of a specific town. Situation You’re going to pick a region that you want to study. Go to:   https://www12.statcan.gc.ca/census-recensement/index-eng.cfm PowerPoint: Slide #1 Name of city Topic #2 List Some Characteristics that you're going to focus on (Click on View Profile Table ) Topic #3 Focus on Geography Series (Click on View a Data Visualization ) Topic #4 Any other information you find on this page Conclusion: What types of businesses would you open in this town? (opinion) You have a couple days to do this, today collect data and tomorrow prepare your PowerPoint When done h and it in via  Dropbox

Market Research Exercise

Below is an example of a Marketing Research questionnaire developed by Chipotle.  Come up with your own marketing research questionnaire based on this model.   Ensure that you have both quotative and qualitative questions. Please ensure you have at least 10 question. Use  Survey Monkey  or Involve.me  or MS Word to create your questionnaire.  Send me the link at scott_alexander@sd33.bc.ca if you use an online version or Dropbox   if you use Word. 1. How often do you eat at Chipotle? ___This was my first time ___2-3 times per week ___1 time per week ___Every other week ___Once a month ___Other 2. In the food item you ate today, what was the main ingredient? ___Chicken ___Steak ___Barbacoa (shredded beef) ___Carnitas (shredded pork) ___Beans 3. Does Chipotle’s Food with Integrity campaign influence your decision to eat and enjoy their products? *Note: Chipotle’s Food with Integrity is their commitment to finding the “very best ingredients (local and...

Chapter #7: Market Reserach

Chapter 7 PowerPoint:  Market Research Chapter 7 Note Guide   (download and save to your folder)

The Founder Movie

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 The Founder Movie  (click title for link to movie) The movie examines how Ray Kroc and the McDonald brothers create a fast food empire through entrepreneurship. Explain, using details from the film, how they were able to create their empire and maintain their success today. Describe how McDonald’s goods and services were in high demand by incorporating the ideas of needs and wants. How was Ray Kroc able to use physical capital in order to swindle the McDonald brothers out of their company? Dick McDonald spent an enormous amount of time focusing on an efficient restaurant layout and had one custom built in order to focus on efficiency. Clarify how his focus on the restaurant set up contributed to the company’s success. Explain why McDonald’s was able to thrive with a simple and limited menu and how it is related to production possibilities. When done, hand-in via  Dropbox

Chapter 5: Current Event and Quiz

Chapter 5 Quiz  - Get Handout Chapter 5: Current Event                   Topic:  Business Opportunities  All students will complete one Current Event assignment per chapter to be handed in on at the end of the course. The purpose of this assignment is to have a better understanding of what is happening in the world around you.  Current Event assignment topics will change for every chapter.  They must be turned in on time and done correctly to receive full credit. Current Events turned in late, without a valid excuse, will receive a zero, as a grade. Your Current Event must be typed. Do not turn in the article used for your assignment, please document it in your response. Below is the proper format to be used each week. Remember to use the heading below and that each section must be numbered, labeled, and complete. Name  (first/last) Chapter Title:   (i.e. Chapter 1:  New Entrepreneurs)  Title ...

Chapter 5 Tech Assignment: Franchise Opportunities

Complete the Tech Lab Assignment Chapter #5 Hand it in via  Dropbox

Buying a Franchise vs. Starting Your Own Business

Assignment 1 Directions: Use the Internet to locate articles on buying a franchise vs. starting your own business- advantages/disadvantages of each, etc. You will need to find more than one article. Create a table to organize your findings: Buying a Franchise Starting Your Own Business Advantages Disadvantages Advantages Disadvantages                                       Activity 2 Directions: Imagine you want to start your own business. Drawing from the information in the three articles you read and the table you completed above, write a paragraph that tells which would be better for you—investing in a franchise or starting a business from scratch. Give at least three reasons for your choice and explain in full detail. Regardless of your decision...

Chapter 5 Activity: Business Opportunity

Complete the Chapter #5 Activity: Business Opportunity Hand it in via  Dropbox

Chapter #5: Business Opportunities

Chapter 5 PowerPoint:  Business Opportunities Chapter 5 Note Guide  (download and save to your folder)

Chapter 4 Quiz and Current Event

Chapter 4 Quiz   - Do this first Chapter 4: Current Event                   Topic:  Business Opportunity  or Idea All students will complete one Current Event assignment per chapter to be handed in on at the end of the course. The purpose of this assignment is to have a better understanding of what is happening in the world around you.  Current Event assignment topics will change for every chapter.  They must be turned in on time and done correctly to receive full credit. Current Events turned in late, without a valid excuse, will receive a zero, as a grade. Your Current Event must be typed. Do not turn in the article used for your assignment, please document it in your response. Below is the proper format to be used each week. Remember to use the heading below and that each section must be numbered, labeled, and complete. Name  (first/last) Chapter Title:   (i.e. Chapter 1:  New Entrepreneurs)...

Tech Lab Chapter #4: Recognizing Opportunities

Complete the Tech Lab:  Recognizing Opportunities Hand it in via  Dropbox

Chapter #4: Opportunity or Idea Activity

Complete the Chapter #4:  Opportunity or Idea Activity Hand it in via  Dropbox

Chapter 4: Idea or Opportunity

Chapter 4 PowerPoint:  Idea or Opportunity Chapter 4 Note Guide  (download and save to your folder)