CSS Entrepreneurship 12

Part 1:   A.  Market Analysis 1.  Describe your market and any trends. 2.  Who is your target market?  Who are your potential customers? 3.  What are your customer needs? B.  Competitive Analysis 1.  Describe the industry and any trends? 2.  Who are you direct and/or indirect competitors? 3.  What are you competitors strengths and weaknesses? Part 2: C.  Goals and Strategies 1.  How will your products/services be different than your competitors? 2.  What are you businesses strengths and weaknesses? 3.  Why is this a good business opportunity?   4.  What are the threats of starting this business? D.  Marketing and Sales 1.  How will you communicate with potential customers?   2.  Who will sell the product/service and how? Part 3:   E:   Products and Services 1.  Describe your product and service 2.  What are the features/benefits of the product/...

Use a video recording software to record your commercial. Add in background music, edits, and provide full information of the business/product/services you are advertising. Try to create a TV commercial that grabs and maintains the audiences’ attention. On the side, write why you chose the object or business you are promoting and the process you used to create your commercial.  Don't forget the 4P's of marketing.   If you're not comfortable with recording yourself, type out the transcript for the commercial.  This is done all the time and people not only record commercials but other people write them as well.    Take your time, you'll have until the break to work on this. 5 Tips for Creating an Effective TV Commercial Represent Your Brand Clearly. Using both verbal and visual cues, your brand's name, logo and perhaps even the product itself should be conveyed throughout the commercial. Create a Storyline. Develop a Signature Character or Theme. Keep it Simp...