CSS Entrepreneurship 12

Part 1:   A.  Market Analysis 1.  Describe your market and any trends. 2.  Who is your target market?  Who are your potential customers? 3.  What are your customer needs? B.  Competitive Analysis 1.  Describe the industry and any trends? 2.  Who are you direct and/or indirect competitors? 3.  What are you competitors strengths and weaknesses? Part 2: C.  Goals and Strategies 1.  How will your products/services be different than your competitors? 2.  What are you businesses strengths and weaknesses? 3.  Why is this a good business opportunity?   4.  What are the threats of starting this business? D.  Marketing and Sales 1.  How will you communicate with potential customers?   2.  Who will sell the product/service and how? Part 3:   E:   Products and Services 1.  Describe your product and service 2.  What are the features/benefits of the product/...

Use a video recording software to record your commercial. Add in background music, edits, and provide full information of the business/product/services you are advertising. Try to create a TV commercial that grabs and maintains the audiences’ attention. On the side, write why you chose the object or business you are promoting and the process you used to create your commercial.  Don't forget the 4P's of marketing.   If you're not comfortable with recording yourself, type out the transcript for the commercial.  This is done all the time and people not only record commercials but other people write them as well.    Take your time, you'll have until the break to work on this. 5 Tips for Creating an Effective TV Commercial Represent Your Brand Clearly. Using both verbal and visual cues, your brand's name, logo and perhaps even the product itself should be conveyed throughout the commercial. Create a Storyline. Develop a Signature Character or Theme. Keep it Simp...

When you are driving in the car and a radio commercial comes on you might start to tune the radio out. But, if you were the person selling what the commercial was offering would you want people tuning it out or listening intently? Well, I would want people paying attention to my commercial! So, for this audio assignment pick a product or business you would like to promote and sell! Use a audio recording software such as soundcloud or audacity to record your commercial. Add in background music, edits, and provide full information of the business/product/services you are advertising. Try to create a radio commercial that grabs and maintains the audiences’ attention. On the side, write why you chose the object or business you are promoting and the process you used to create your commercial.  Don't forget the 4P's of marketing.   If you're not comfortable with recording yourself, type out the transcript for the commercial or you can use an AI voice.  This is done all the...

Chapter 11 Quiz - pick up handout. Chapter 11: Current Event  - Last One (Hand in via DropBox ) Topic: Marketing Plan All students will complete one Current Event assignment per chapter to be handed in on at the end of the course. The purpose of this assignment is to have a better understanding of what is happening in the world around you.  Current Event assignment topics will change for every chapter.  They must be turned in on time and done correctly to receive full credit. Current Events turned in late, without a valid excuse, will receive a zero, as a grade. Your Current Event must be typed. Do not turn in the article used for your assignment, please document it in your response. Below is the proper format to be used each week. Remember to use the heading below and that each section must be numbered, labeled, and complete. Name  (first/last) Chapter Title:   (i.e. Chapter 1:  New Entrepreneurs)  Title –  (Title of the article) Publication –...

Marketing Mix Activity When done h and it in via  Dropbox

  Tech Lab: The Marketing Plan       Objective: Create a rough draft for a marketing plan. Situation Entrepreneurs must create a marketing plan in order to plan for their new business. A marketing plan involves 4 essential strategies (product, price, place and promotion). Create a brief outline for a new business you may be interested in starting in the future. Use a new Microsoft Word document to create your plan.   I. PRODUCT STRATEGY II. PRICE STRATEGY III. PROMOTION STRATEGY 1V. PLACE STRATEGY When done h and it in via  Dropbox

Chapter 11 PowerPoint:  Marketing Plan Chapter 11 Note Guide   (download and save to your folder)

Chapter 10 Quiz   - Do this first Chapter 10: Current Event                   Topic:  Choosing a Location All students will complete one Current Event assignment per chapter to be handed in on at the end of the course. The purpose of this assignment is to have a better understanding of what is happening in the world around you.  Current Event assignment topics will change for every chapter.  They must be turned in on time and done correctly to receive full credit. Current Events turned in late, without a valid excuse, will receive a zero, as a grade. Your Current Event must be typed. Do not turn in the article used for your assignment, please document it in your response. Below is the proper format to be used each week. Remember to use the heading below and that each section must be numbered, labeled, and complete. Name  (first/last) Chapter Title:   (i.e. Chapter 1:  New Entrepreneurs)  Title –...

Objective: To source a wholesale product online, brand it and pitch the business model to investors. Directions: Visit www.alibaba.com and search for a product that you will be able to sell in the Canada. Assume that you will have an online store to display your product for sale. After you have sourced your product, create a logo on www.canva.com for your brand. Then create a 10 slide PowerPoint on your product, using the below guidelines. Slide #1:     Name of your Brand Picture of your Product Logo Website Name (check www.godaddy.com to see if it is available; do not pick one that is  already in use)   Slide #2:           Product Cost and Retail Price Profit Margin Slide #3:           Financial Forecast (how many units will you in your first year?) Cost and Profit Potential Slide #4:           Who is your ta...

Download the  assignment When done h and it in via  Dropbox

Chapter 10 PowerPoint:  Choosing a Location Chapter 10 Note Guide   (download and save to your folder)

Chapter 8 Quiz  - Get Handout Chapter 8: Current Event                   Topic:  Industry Research All students will complete one Current Event assignment per chapter to be handed in on at the end of the course. The purpose of this assignment is to have a better understanding of what is happening in the world around you.  Current Event assignment topics will change for every chapter.  They must be turned in on time and done correctly to receive full credit. Current Events turned in late, without a valid excuse, will receive a zero, as a grade. Your Current Event must be typed. Do not turn in the article used for your assignment, please document it in your response. Below is the proper format to be used each week. Remember to use the heading below and that each section must be numbered, labeled, and complete. Name  (first/last) Chapter Title:   (i.e. Chapter 1:  New Entrepreneurs)  Title –  (Ti...

Dragon's Den Episode Analysis Use the same group of questions for each pitch, on each episode.  Again, you're going to archives these and hand them in at the end of the course. What is being pitched? What was your favorite part of the presenter’s pitch? What could he/she have done to better their performance on Dragons' Den? What were some of the strengths and weaknesses of the business? What offers did the “dragons” make? Was there any negotiating? Was a deal made? What did the “dragons” think of the pitch/product? Do you agree or disagree with them? If you were a “dragons” would you have made an offer? Why or why not?   When you're done work on any outstanding assignment,   Coding  or play  Online Monopoly Term 1 Episode 1 - September 5th Episode 2  - September 12th  Episode 3   -September 26th Episode 4 - October 14th Episode 5 - October 31st Term 2 Episode 1 - November 14th Episode 2 - November 21st  

  Your Task With the pro sports team of your creation in mind, design an infographic to visually display your SWOT Analysis. You may select the program that you use. Some options include: PowerPoint, Canvas or Prezi Project Requirements Include the team name, league, and your name(s) Project should define the strengths, weaknesses, opportunities, and threats for the team. Use the guided questions and your responses as a guide for content, but your infographic should be able to stand alone without someone looking at your worksheet responses. You have three classes to work on this and can work in pairs. When done h and it in via  Dropbox

Objective: Perform a SWOT analysis on two companies in DIFFERENT industries. A SWOT analysis is used by organizations to analyze internal strengths, weaknesses along with external opportunities and threats. Today you will perform a SWOT analysis on two companies that are in different industry. SWOT Analysis When done h and it in via  Dropbox

Complete the PEST and SWOT Analysis Assignment When done h and it in via  Dropbox

 Chapter 8 PowerPoint:  Industry Research Chapter 8 Note Guide   (download and save to your folder)

  Chapter 7 Quiz   - Do this first Chapter 7: Current Event                   Topic:  Market Research All students will complete one Current Event assignment per chapter to be handed in on at the end of the course. The purpose of this assignment is to have a better understanding of what is happening in the world around you.  Current Event assignment topics will change for every chapter.  They must be turned in on time and done correctly to receive full credit. Current Events turned in late, without a valid excuse, will receive a zero, as a grade. Your Current Event must be typed. Do not turn in the article used for your assignment, please document it in your response. Below is the proper format to be used each week. Remember to use the heading below and that each section must be numbered, labeled, and complete. Name  (first/last) Chapter Title:   (i.e. Chapter 1:  New Entrepreneurs)  Title –...

 Hand in the following assignments as tomorrow is the last day of Term 1: Brand Research Assignment Dragon's Den Analysis Chapter 1 to 5 Current Events When done, hand-in via  Dropbox

Branding Research Assignment: Take some time to research and find out as much as you possibly can about your assigned brand - - what is the brand’s history, what products do they sell, what is their place within the market, who are their competitors, what do they do to differentiate themselves, what are their core values, how do they market their products and speak to potential customers, etc. After you’ve concluded your research, use the information you’ve gathered to determine what your company’s brand position is as well as what their brand story is. Then, make recommendations for your brand to increase awareness and loyalty among all consumers.   Step 1: Research Your Brand ●      What is your company’s logo (What’s the story behind the creation of the logo?) ●      Does your brand have a slogan or trade character? ●      What is the history of your brand? (When/how was it founded? Who are the key players? Wha...